Theoretical and practical application of communication tools and techniques used to design and deliver clear, effective and engaging messages to specific publics in a variety of contexts. Topics include advertising, marketing, public relations, brand management, crisis communication, social change and advocacy campaigns. Prerequisites: COMM 223 or COMM 233 or permission of the instructor.
| Distribution Area | Prerequisites | Credits |
|---|---|---|
| Social Science | COMM 223 or COMM 233 or permission of the instructor. | 1 course |
Theoretical and practical application of communication tools and techniques used to design and deliver clear, effective and engaging messages to specific publics in a variety of contexts. Topics include advertising, marketing, public relations, brand management, crisis communication, social change and advocacy campaigns. Prerequisites: COMM 223 or COMM 233 or permission of the instructor.
| Distribution Area | Prerequisites | Credits |
|---|---|---|
| Social Science | COMM 223 or COMM 233 or permission of the instructor. | 1 course |