DePauw Among USA Today's "Colleges Going Cyber"

March 2, 2006

March 2, 2006, Greencastle, Ind. - "DePauw University in Greencastle, Ind., tracks the pages on its site that students visit and customizes their Web experience accordingly," notes a story in USA Today. The article, headlined "Colleges going cyber: Tech transforms recruiting," includes this quote from Dennis Trinkle '91, chief information officer at DePauw: "We lean more heavily on their behavior than in what they say interests them."

In the piece, published today, Alvin P. Sanoff looks at how "technology is transforming how colleges communicate with high school students they are trying to woo." DePauw and other colleges and universities mentioned in the text are going "beyond just communicating with applicants by e-mail; schools are creating recruiting websites full of bells and whistles or that can be personalized to a student's interests," Sanoff writes.

A sidebar notes that "DePauw University in Greencastle, Ind., offers a virtual tour of the campus in the form of an interactive video game that mimics popular 'quest' games."

Read the complete text at USA Today's Web site.

Learn more about Dr. Trinkle (seen above right), associate vice president for academic affairs and chief information officer at DePauw, in this previous story.

Source: USA Today

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