Al Ries '50 Ranked Among Top 10 "Business Guru's"

November 29, 2007

November 29, 2007, Greencastle, Ind. - Al Ries, chairman of Ries & Ries, an Atlanta-based marketing strategy firm and 1950 graduate of DePauw University, is "one of the most important marketing/business gurus," according to a survey of the Marketing Executives Networking Group's membership. Seth Godin tops the list, with Apple Computer's Steve Jobs at #2, according to the latest edition of Advertising Age.

Others on the list include Warren Buffett, Jack Welch, Peter Drucker and Malcolm Gladwell.

"When the marketers were asked what one business book they would recommend to fellow marketers, the top answer was Good to Great [by Jim Collins], followed by Positioning by Mr. Ries and Jack Trout and Seven Habits of Highly Effective People by Stephen Covey," notes the publication.

"The top buzzwords for this group are traditional concepts such as segmentation, brand loyalty and competitive intelligence," states Ad Age. "'Buy American' and 'Long Tail' are so much last year; marketers are all about good old-fashioned customer satisfaction and retention."

More than 600 of the MENG's 1,657 members responded to the survey.

Read the complete article by clicking here.

A mathematics major at DePauw, Al Ries was named by PR Week magazine as one of the 100 most influential public relations people of the 20th century. He received an Alumni Citation from his alma mater in 1989. Learn more about Ries in this previous story.

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