Rob Apatoff '80 Helps Make Possible 'Random Acts of Flowers'

February 5, 2016

"Sometimes when bad things happen to good people, compassion inspires great things. On Jan. 27, 102 supporters, sponsors and those enchanted by the mission came to celebrate the first anniversary of Random Acts of Flowers in Chicago," reports the Chicago Tribune.

RAF recycles and repurposes flowers which are delivered by volunteer teams to individuals in healthcare facilities across the nation.

Robert Apatoff, CEO of FTD Companies Worldwide and 1980 graduate of DePauw University, partners with the nonprofit organization. "I personally have seen what (RAF) can do. There are a lot of people who need a pick-me-up … who don't have …family and they shouldn't be without the simple pleasures of life and the love that flowers bring." (top photo, l-r: Rob Apatoff with Andrea Lutz, director of mission fulfillment for RAF, and Joanie Bayhack, executive director)

Access the item at the Tribune's website.

A communication major as an undergraduate, Robert S. Apatoff has served DePauw as a member of its Board of Visitors. He was previously president and chief executive officer of Rand McNally & Company and his resume also includes stints as senior vice president and chief marketing officer at Allstate Corporation, and in senior management and marketing roles at Aetna, Inc., L.A. Gear, Inc., Reebok International, Ltd. and Anheuser Busch, Inc. At the latter, Apatoff was integral in the creation and launch of such visionary programs as the "Bud Bowl" and Spuds Mackenzie campaigns.

A 2014 story was headlined "Rob Apatoff: Putting the bloom back on FTD."  Learn more here.

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