Social Media Resources & Policies
RESOURCES
Below is a list of resources that are either free or low cost. These tools are completely unnecessary for most users—even those who manage an account. However, if you post to multiple platforms or want to improve your toolset (or you simply like to play around with things) these resources should help! If you need help using these tools (or any other), please send an email to chriswolfe@depauw.edu.
Graphic Design
- Adobe Spark <-- automatic/free resizing for different sites! (App available)
- Canva
Video Editing
- InShot (iOS, Android) [$]
- Adobe Spark (App available) [$ to remove Adobe branding]
- Giphy (App available, animated GIFs)
- Streamable (YouTube video trimmer)
Links
- Bitly (VERY useful if you want to track link clicks across different platforms)
Writing
- Hemingway (Readability analysis)
- Headline Analyzer
Management/Scheduling
- This list with mini-reviews is good! (via Buffer)
Guides/Research
- U.S. Teen Social Usage (via Pew)
- Best Times to Post (via Sprout)
- Ideal Image Sizes (via Buffer)
POLICIES
We view DePauw University’s social media—both official and affiliated accounts—as spaces to celebrate, inform, organize and converse. To that end, we ask DePauw community members to participate in social media in ways that express our core values.
Diversity & Inclusion: We expect social media accounts that speak for campus entities (e.g., departments, athletics) to represent the broadest potential participation in those groups and to communicate with external audiences in respectful and welcoming ways.
Student Focus: While every single one of our communications in social media isn’t exclusive to students, we encourage staff and faculty members to 1) use social media to share their daily interactions with students, and 2) consistently model respectful dialogue.
Collaboration & Curiosity: No person, department, office, organization or team at DePauw is an island. When possible, highlight the ways we support each other in our endeavors. Also, as an academic community, we are also naturally curious about the world and our place in it. Curiosity is vital to both teaching and learning, and our social media should express this curiosity.
Beyond our core values, we expect DePauw-affiliated accounts to abide by all professional and community standards, as well as any applicable visual identity guidelines.
Finally, all official and affiliated social media accounts must be associated with a primary account holder at DePauw and registered through a depauw.edu email address.
Conduct Policy
We are not responsible for comments or wall postings made by visitors to our social media accounts. Posted comments and replies also do not in any way reflect the opinions or policies of DePauw University.
We reserve the right to remove comments that are abusive, profane, violent, obscene, spam, that advocate illegal activity, contain falsehoods or are wildly off-topic, or that libel, incite, threaten or make ad hominem attacks on DePauw students, employees, guests or other individuals. We also do not permit messages selling products or promoting commercial, political or other ventures.