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Brand and Identity

Brand and Identity

The DePauw University Visual Identity, Logos, Personality and Standards

If you have questions, are unsure about logo usage in a particular situation, require art or logo, or otherwise need to consult with the Office of University Communications and Marketing, please do not hesitate to contact Kelly Graves (x4633 or kgraves@depauw.edu).

BRAND, visual Identity and Logo 

DePauw University's brand represents the balance between honoring its rich tradition of educational excellence and embracing the need for continuous evolution. Now nearly two centuries old, the DePauw brand can be seen as a throughline of individuals uniting in a "community of communities" to create a whole greater than the sum of its parts. 

This brand guide and the elements below are a strategic and creative touchstone, codifying the university's visual, verbal and experiential elements. Its purpose is to ensure consistent communication of values, mission and unique offerings to prospective and current students, faculty, staff, alumni and the wider community, while fostering a sense of trust, recognition and pride in DePauw. 

A DePauw Guide is available in the below PDF format for reference. If you need any further assistance with these documents, please email communicate@depauw.edu or stop by in person during regular business hours to 201 East Seminary Street, Greencastle, In 46135. 

Web/Digital SIGN Content Guidelines

Media Outlets

Template Files

A number of common document templates have been developed to assist those on campus who have a need to regularly produce official documents, presentations, etc.

(Please note: The letterhead template should not replace standard letterhead when printing letters and memos, but it can serve as an electronic-only supplement to traditional letterhead if your needs demand an electronic version of a given document.)